The Chemello family has a rich history in the denim industry, starting in Italy in 1967. Recognizing the evolving demand for jeans as a fashion item, Urbano Chemello embarked on a journey of reinvention, creating his own line of jeans and establishing the Tramarossa brand. Today, Tramarossa represents the excellence of Italian craftsmanship, with a recent rebranding centered around the iconic red thread and a focus on selvedge denim. Their philosophy revolves around continuous improvement, combining the finest fabrics and cutting techniques with industrialization and technology to create exceptional luxury jeans.